Starter
KES 0 – 19,999
KES 0.80
per SMS unit
KES 5,000 buys 6,250 SMS
Pricing
Simple, published pricing
Buy SMS units at a price set by the size of your purchase. Add a sender ID once. No monthly fees and no contracts.
Pricing
Buy SMS units. The more you buy, the less each one costs.
No monthly fees and no contracts. Your price per unit is set by how much you buy in one purchase, and units do not expire.
Growth
KES 20,000 – 99,999
KES 0.70
per SMS unit
KES 20,000 buys 28,571 SMS
Business
KES 100,000 – 399,999
KES 0.60
per SMS unit
KES 100,000 buys 166,666 SMS
Enterprise
KES 400,000 and above
KES 0.40
per SMS unit
KES 400,000 buys 1,000,000 SMS
You get pricing
SMS units
at KES each
Prices are in Kenyan shillings and exclude 16% VAT. One unit sends one SMS of up to 160 characters; longer messages use one unit per 153-character part.
Buy units
Sender IDs
Send under your business name
A sender ID replaces the number your customers see with your brand, up to 11 characters, such as YOURBRAND. You pay once per network to register it.
| Network | Setup fee | Ready in |
|---|---|---|
| Safaricom + Airtel bundle Best valueSafaricom 1–3 days, Airtel 7–14 days | KES 14,100 | Safaricom 1–3 days, Airtel 7–14 days |
| Safaricom only1–3 working days | KES 8,700 | 1–3 working days |
| Airtel only7–14 days | KES 8,700 | 7–14 days |
| Telkom4–8 weeks | KES 4,500 | 4–8 weeks |
| Equitel4–8 weeks | KES 9,000 | 4–8 weeks |
One-off setup fees. Prices exclude 16% VAT.
What you need to apply
- A sender name of up to 11 characters that matches your business or product
- Certificate of registration, or trademark proof if the name is a product
- A signed authorisation letter on your letterhead (we send you the template)
- KRA PIN certificate of the business or individual
- ID or passport of the authorised representative
Promotional
For offers, announcements and marketing. Every new sender ID starts as promotional.
Transactional
For OTPs, receipts, alerts and account notices. Needs a short migration letter and takes about 2 extra days.
FAQ
Questions we get asked
What is an SMS unit?
One unit sends one SMS of up to 160 characters to one phone number. Longer messages are split into parts of 153 characters, and each part uses one unit.
Do my units expire?
No. Units stay in your account until you use them.
How is my price per unit decided?
By the amount of each purchase. Buy KES 20,000 or more at once and every unit in that purchase costs KES 0.70 instead of KES 0.80, and so on up the tiers.
Can I send before my sender ID is approved?
Yes. You can start sending right away on a shared sender while your own sender ID goes through approval with the networks.
Which networks do you deliver to?
Safaricom, Airtel, Telkom and other Kenyan networks. You can also send to international numbers; contact us for those rates.
How do I pay?
Top up your account from the portal. If you need an invoice for a larger purchase, contact us and we will send one.
Ready to send your first message?
Create an account in a minute, buy units from KES 0.40 each, and start sending today.